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Cookie Policy

Cookie Notice

This Cookie Policy explains how Accordion Partners LLC (doing business as Accordion) (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognize you when you visit our websites at https://www.accordion.com/, (“Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Accordion Partners LLC) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit).

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit).

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.


Name: __cf_bm
Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider: .hubspot.com
Service: Cloudflare View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 30 minutes


Name: _GRECAPTCHA
Purpose: Used to filter spam traffic and allow only legitimate visitors to use Termly’s services.
Provider: www.google.com
Service: reCAPTCHA View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 5 months 27 days


Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.


Name: i
Purpose: Used by Yandex Metrica for identifying site users. This cookie exists for a period of 1 year maximum.
Provider: .openx.net
Service: Yandex Metrica View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 11 months 30 days


Name: __ptq.gif
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Name: _gat#
Purpose: Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
Provider: .accordion.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 minute


Name: mc
Purpose: Used by quantserve to record unique numbers that identify your browser and interaction history. It expires in 5 years
Provider: .quantserve.com
Service: Quantcast Measurement Service View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 1 year 1 month


Name: _ga
Purpose: It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider: .accordion.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days


Name: tap.php
Purpose: Used to register anonymized user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimizing ad display based on the user’s movement on websites that use the same ad network.
Provider: www.accordion.com
Service: Rubicon Project View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session


Name: #collect
Purpose: Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.
Provider: www.accordion.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session


Name: seg
Purpose: Used to analyze the quality of code and help developers improve on them. Persistent cookie that expires after 7305 days
Provider: www.accordion.com
Service: Quality View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session


Name: _gid
Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider: .accordion.com
Service: Google Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 day


Name: sd
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Name: usermap/
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Name: counters.gif
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Name: audit
Purpose: Set by Rubicon Project to record cookie consent data.
Provider: .rubiconproject.com
Service: Rubycon Project View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 11 months 30 days


Name: seg/
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Name: khaos
Purpose: Set by Rubicon Project as an Internal user identifier used for analytics. Persistent cookie that stays for 2920 days
Provider: .rubiconproject.com
Service: Rubicon Project View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 11 months 30 days


Name: px/
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Name: 799933593/
Purpose: __________
Provider: www.accordion.com
Service: __________
Country: United States
Type: pixel_tracker
Expires in: session


Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.


Name: __ss_referrer
Purpose: This cookie contains information about where the visitor came from, called the source for the visit.
Provider: www.accordion.com
Service: Sharpspring View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 hour


Name:__ss
Purpose: This cookie is storing the session ID for your visit. It is used in combination with _ss_tk to group website visits in reports for a single user.
Provider: www.accordion.com
Service: Sharpspring View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 day


Name: uid
Purpose: Contains a unique ID to identify a user
Provider: .addthis.com
Service: Adform View Service Privacy Policy
Country: Netherlands
Type: http_cookie
Expires in: 1 year 24 days


Name: fr
Purpose: Used by Facebook to collect a unique browser and user ID, used for targeted advertising.
Provider: .facebook.com
Service: Facebook View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 2 months 29 days


Name: A3
Purpose: Cookies set in third party websites and apps
Provider: .yahoo.com
Service: Yahoo View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 year


Name: tr/
Purpose: Facebook tracking pixel used to identify visitors for personalized advertising.
Provider: www.accordion.com
Service: Facebook View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session


Name: test_cookie
Purpose: A session cookie used to check if the user’s browser supports cookies.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 15 minutes


Name: lidc
Purpose: These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider: .linkedin.com
Service: LinkedIn View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 day


Name: a
Purpose: Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Provider: www.accordion.com
Service: Cox Digital Solutions (Fomerly Adify) View Service Privacy Policy
Country: United States
Type: pixel_tracker
Expires in: session


Name: anj
Purpose: This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner
Provider: .adnxs.com
Service: AppNexus View Service Privacy Policy
Country: __________
Type: http_cookie
Expires in: 2 months 29 days


Name: _fbp
Purpose: Facebook tracking pixel used to identify visitors for personalized advertising.
Provider: .accordion.com
Service: Facebook View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 2 months 29 days


Name: __ss_tk
Purpose: This is Sharspring’s token cookie which enables user tracking. It ensures that the visit to website is connected to the user independent of the session and the source.
Provider: www.accordion.com
Service: Sharpspring View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 24 years 11 months 24 days


Name: UserMatchHistory
Purpose: These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider: .linkedin.com
Service: LinkedIn View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 30 days


Name: uuid2
Purpose: This cookie is owned by App Nexus and used to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.
Provider: .adnxs.com
Service: App Nexus View Service Privacy Policy
Country: __________
Type: server_cookie
Expires in: 2 months 29 days


Name: koitk Purpose: Collects data on visitors behavior and interaction – This is used to optimize the website and make advertisement on the website more relevant.
Provider: .marketingautomation.services
Service: Sharpspring View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 9 years 11 months 28 days


Name: IDE
Purpose: Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider: .doubleclick.net
Service: DoubleClick View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 29 days


Name: bcookie
Purpose: Used to optimize the range of advertising on Linkedin
Provider: .linkedin.com
Service: Linkedin Ad Analytics View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 11 months 30 days


Name: __qca
Purpose: These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider: .accordion.com
Service: LinkedIn View Service Privacy Policy
Country: United States
Type: http_cookie
Expires in: 1 year 26 days


Social networking cookies:

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.


Name: bscookie
Purpose: Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites
Provider: .www.linkedin.com
Service: Linkedin Ad Analytics View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 year 11 months 30 days


Name: ouid
Purpose: Used by AddThis to enable visitors to share content with a range of networking and sharing platforms. It is associated with the AddThis social sharing widget which is commonly embedded in their site. Expires in 1 year.
Provider: .addthis.com
Service: AddThis View Service Privacy Policy
Country: Netherlands
Type: http_cookie
Expires in: 1 year 24 days


Name: personalization_id
Purpose: Used on sites that share Twitter content and with Twitter share plugin. Persistent cookie that is set for 730 days
Provider: .twitter.com
Service: Twitter View Service Privacy Policy
Country: United States
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: na_id
Purpose: Sets a unique user id to track a user on a site. Persistent cookie that stays for 730 days
Provider: .addthis.com
Service: Addthis View Service Privacy Policy
Country: Netherlands
Type: server_cookie
Expires in: 1 year 24 days


Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.


Name: cref
Purpose: __________
Provider: .quantserve.com
Service: __________
Country: __________
Type: http_cookie
Expires in: 1 year 1 month


Name: pa_yahoo_ts
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: AnalyticsSyncHistory
Purpose: __________
Provider: .linkedin.com
Service: __________
Country: United States
Type: server_cookie
Expires in: 30 days


Name: lang
Purpose: __________
Provider: .linkedin.com
Service: __________
Country: United States
Type: http_cookie
Expires in: session


Name: pa_twitter_ts
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: lang
Purpose: __________
Provider: .ads.linkedin.com
Service: __________
Country: United States
Type: http_cookie
Expires in: session


Name: muc_ads
Purpose: __________
Provider: .t.co
Service: __________
Country: United States
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: pa_rubicon_ts
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: pa_openx_ts
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: U
Purpose: __________
Provider: .adsymptotic.com
Service: __________
Country: United States
Type: server_cookie
Expires in: 2 months 29 days


Name: IDSYNC
Purpose: __________
Provider: .analytics.yahoo.com
Service: __________
Country: United States
Type: http_cookie
Expires in: 11 months 30 days


Name: pa_uid
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: pa_crosswise_ts
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


Name: li_sugr
Purpose: __________
Provider: .linkedin.com
Service: __________
Country: United States
Type: server_cookie
Expires in: 2 months 29 days


Name: pa_google_ts
Purpose: __________
Provider: .prfct.co
Service: __________
Country: __________
Type: server_cookie
Expires in: 1 year 11 months 29 days


What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at marketing@accordion.com or by post to:

Accordion
One Vanderbilt Avenue, 24th Floor
New York, NY 10017
United States

Revised: June 8th 2022