Knowledge & News

Explore insights from our people who have sat in your seats.

Featured Insights

2023 Survey Report: The State of the PE Sponsor & CFO Relationship

PE-backed CFOs, put simply, are more worried about their jobs than ever before.

How CFOs Can Optimize Cash Flow: 4 Steps

Accordion's Junaid Samnani & Sanjay Purohit outline a four-step playbook for how CFOs can successfully assume the role of cash flow optimizer.

Article

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
li_gc	5 months 27 days	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
na_id	1 year 24 days	The na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
ouid	1 year 24 days	Associated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	5 months 27 days	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_gtag_UA_*	1 minute	Google Analytics sets this cookie to store a unique user ID.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
cebs	session	Crazyegg sets this cookie to trace the current user session internally.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
ln_or	1 day	Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics.
uid	1 year 24 days	This is a Google UserID cookie that tracks users across various website segments.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__qca	1 year 26 days	The __qca cookie is associated with Quantcast. This anonymous data helps us to better understand users' needs and customize the website accordingly.
__ss	1 day	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_referrer	1 hour	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_tk	1 year 1 month 4 days	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
_dlt	1 day	Zendesk set this cookie to create a unique ID for the session. This enables the website to collect data on visitor behaviour for statistical purposes.
anj	3 months	AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
koitk	1 year 1 month 4 days	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
mc	1 year 1 month	Quantserve sets the mc cookie to track user behaviour on the website anonymously.
muc_ads	1 year 1 month 4 days	Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.
pa_crosswise_ts	1 year 1 month 4 days	Perfect Audience sets this cookie to collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog.
pa_google_ts	1 year 1 month 4 days	Perfect Audience sets this cookie to collect information about how visitors use the website.
pa_openx_ts	1 year 1 month 4 days	Perfect Audience sets this cookie to collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog.
pa_rubicon_ts	1 year 1 month 4 days	Perfect Audience sets this cookie to collect information about how visitors use the website.
pa_twitter_ts	1 year 1 month 4 days	Perfect Audience sets this cookie to collect information about how visitors use the website.
pa_uid	1 year 1 month 4 days	Perfect Audience sets this cookie for advertising purposes based on user behaviour data.
pa_yahoo_ts	1 year 1 month 4 days	Perfect Audience sets this cookie to collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog.
personalization_id	1 year 1 month 4 days	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_ce.cch	session	Description is currently not available.
_ce.clock_data	1 day	Description is currently not available.
_ce.clock_event	1 day	Description is currently not available.
_ce.s	1 year	Description is currently not available.
cebsp_	session	Description is currently not available.

Knowledge & News

Company News

Topics

Types

Featured Insights

2023 Survey Report: The State of the PE Sponsor & CFO Relationship

How CFOs Can Optimize Cash Flow: 4 Steps

How Brexit Could Downgrade London’s PE Role

A Private Word with Nick Leopard

The Evolving Role of the Portfolio Company CFO

Closing the Gender Gap

Nick Leopard: Wall Street’s new ‘It’ Guy

Watch Out, Wall Street

Let's Talk.

Knowledge & News

Company News

Topics

Types

Featured Insights

2023 Survey Report: The State of the PE Sponsor & CFO Relationship

How CFOs Can Optimize Cash Flow: 4 Steps

How Brexit Could Downgrade London’s PE Role

A Private Word with Nick Leopard

The Evolving Role of the Portfolio Company CFO

Closing the Gender Gap

Nick Leopard: Wall Street’s new ‘It’ Guy

Watch Out, Wall Street